Now, you can get inspired by our suggestions to create exclusive campaigns and promotions for your clients. We have improved BUK's marketing features, and we want to show you how it works in 5 simple steps:

1 ✧ Choose from +100 templates

2 ✧ Text or E-mail?

3 ✧ Personalize your campaign

4 ✧ Choose a group of clients

5 ✧ There you go!

Visit the Marketing tab in your schedule now and start sending exclusive campaigns to your clients.

If you have any doubts or questions, feel free to contact us via email at support@buk.app

Don't have your appointment schedule yet?
Sign up for free at www.buk.app

Texts are a simple means of communication through which you can send highly personalized content, such as discounts, promotions, special offers, and even celebrate special occasions. Moreover, it boasts a significantly higher open rate compared to other methods.

Why send a birthday text to your clients?

Your clients' birthdays present an excellent opportunity to establish a closer relationship with them. The so-called relationship marketing is a strategy that greatly aids with customer loyalty while simultaneously helping to gain visibility in the market. Use creative content to stand out, and remember that humans like to feel special.

How automated birthday texts work in your online schedule?

1. In your schedule, click on Clients > Customer Profile > Edit > Add the date of birth.

2. Next, you can further modify or add information to the birthday message for your clients! Click on Settings > Notifications > Birthday SMS. Always keep the special characters around the business name so that your clients know the message is from you.

3. In case you don't want to send the birthday SMS, there is an option above the text box that allows you to uncheck it.

4. Finally, don't forget to click on Save to keep the changes you made.

5. And that's it! Your clients will receive the message you created on their birthday!

If you have any doubts or questions, feel free to contact us via email at support@buk.app

Don't have your appointment schedule yet?
Sign up for free at www.buk.app

Sending text messages is the fastest and most affordable way to communicate with your clients. In this article, we'll share some suggestions to send to your clients before you go on vacation.

In your schedule, there's a Marketing tool, where you can send text messages with special promotions, updates, announcements, etc. Haven't heard about this tool yet? Read more here

To send a Text Campaign, simply access your BUK schedule and click on the tab > Marketing > Create Campaign > Text message campaign

On this page, you'll see the details of your campaign and all your clients' contacts and can filter the ones you wish to reach out to.

To help you enjoy your vacation with peace of mind, we've prepared some example messages ready to send! Just copy and paste:

Dear clients, we want to inform you that we'll be closed for vacation from X to X in August. Secure your appointment in advance here: (BUK LINK). Have a great vacation!

Good afternoon, our team will be on vacation from X to X in August. The schedule is filling up quickly, so don't miss your spot! Make your appointment here: (BUK LINK).

Hello! (BUSINESS NAME) will be closed for vacation from X to X in August. Ensure your spot by visiting our booking page: (BUK LINK). Thank you!

Now, you can enjoy your vacation without worries and return with a fully booked schedule without having to answer calls during your time off. Have a fantastic vacation!

If you have any doubts or questions, feel free to contact us via email at support@buk.app

Don't have your appointment schedule yet?
Sign up for free at www.buk.app

Accept all online payment methods with our Stripe integration: credit/debit card, Apple Pay, Google Pay, among others. Save time and invest more in what truly matters: your customers. Here are all the necessary steps to activate the BUK integration with Stripe.

Set up your Stripe account

• Access the Settings of your BUK schedule, and at the bottom of the page, click on the Configure button under Online Payments - Stripe.

• Enter your email and click Continue;

• Set a secure password and click Continue;

• Provide your phone number and click Send text;

• Enter the security code you received via SMS and click Continue;

• Fill in your business details and click Continue;

• Fill in your personal details and click Continue;

• Fill in some more business details and click Continue;

•  Enter the account information where you wish to receive your payments (this step is mandatory to receive payments in your account).

• Provide customer support details and click Continue;

• Review all the details;

•After filling in everything, you will be redirected back to BUK.

•To activate your account, you need to validate the email you used to register: access your email and verify your Stripe account by clicking on the Verify email address button (see image below).

• By clicking Verify email address, you will be redirected to your Stripe homepage.

After submitting all the data and following these steps, you don't need to do anything else. We will automatically contact you to complete the integration activation. Your registration has been validated, and soon you can start receiving payments for your bookings through BUK!

Simple & Safe

If you have any doubts or questions, feel free to contact us via email at support@buk.app

Don't have your appointment schedule yet?
Sign up for free at www.buk.app

Vacations allow us to rest, reconnect with nature, and often it's during this period that we realize how much we truly love our work. But the most important thing is to disconnect and gather strength for the second half of the year.

In this article, we will show you some tips to completely disconnect during vacations while keeping your clients informed and allowing them to schedule appointments with you. It might seem impossible, but it's true, and you'll find that once you get used to it, you won't want anything else. Here's how to prepare your schedule to go on vacation with peace of mind:

Prepare Your Schedule

Before you leave, you need to prepare your schedule with the goal of avoiding unnecessary phone calls and messages during your vacations. Block your vacation days, as well as the vacation days of your employees in advance, so that no appointments are scheduled during those dates:

Inform Your Clients

In addition to preparing your schedule, it is equally important to inform your clients in advance so they can make their bookings on time. The best way to do this is through an Email and/or text campaign:

Prepare Your Return in the Best Way

Last but not least, it's essential to think about your return. Make sure your booking link is clearly visible on your social media and website so that your clients can continue to make appointments. Set an automatic response for your email and WhatsApp. When you return from vacation, your schedule will be full, and the best part is that you didn't have to do anything!

And that's it! Now it's time to rest and recharge 🏝 We hope this article helps you prepare for your vacations and have a well-deserved break!

If you have any doubts or questions, feel free to contact us via email at suporte@buk.pt.

Don't have your appointment schedule yet?
Sign up for free at www.buk.app

Now that we're finally back in action, stronger than ever, we want to continue introducing you to some of our clients. That's why we sat down to talk with one of BUK's first customers: David Frazão from Bento Barbearias.

Bento Barbearias is a brand under the Bento Cabeleireiros group, a well-established presence in the male beauty and grooming market for over 30 years. It was born out of the desire to revive the pure essence of the old, nearly extinct neighborhood barbershops and has since evolved and expanded, currently boasting 3 distinct stores in Lisbon. You can find them in Lumiar, Estefânia, and Avenida de Roma.

We spoke with David, a professional barber and trainer, about his career, current challenges, and perspectives for the future. Read all about it below:

Tell us a bit about yourself. When did you know you wanted to become a professional barber?

First of all, I'd like to thank you for the invitation and send a big shout-out to all the professionals in this field, with the certainty that we'll overcome this slightly more complicated phase. In response to your question, I was practically "born" into a hair salon; my mother made sure to expose me to that reality at an early age. In 2005, I decided to exclusively work in the male grooming market.

The training of a barber is an essential pillar to ensure the best response to our clients' needs. Clients evolve, and we have to keep up with those changes. I always say, 'Training is like time, it never stops, and it never arrives.'

What were the biggest challenges you faced when entering this career?

The challenges 20 years ago were quite different from what we encounter today. When I began my training, barbershop culture, as we know it today, didn't exist in Portugal. There were hair salons for men, but it took some time for me to be taken seriously when I entered the job market (laughs). I'm not saying that there were no barbershops at the time, but it was a different era. When I decided to move to Lisbon, that's when the real challenge began—building a client base in a demanding and unfamiliar market was undoubtedly challenging, and even 11 years later, it still is. Every working day at Bento Barbearias is a challenge.

In addition to being a barber, you're also a trainer. Do you feel that training is important before and throughout one's career?

Absolutely, without a doubt. Barber training is an essential foundation to ensure the best response to our clients' needs. Clients evolve, and we have to keep up with those changes. I always say, 'Training is like time, it never stops, and it never arrives.'

What advice would you give to other professionals in the field?

Who am I to give advice, but I can't hide that I enjoy sharing what I've learned over the years. The key, for me, remains communication. It's the most important factor in the relationship between a professional and a client – understanding that each client is unique, has their own identity, and we have to tailor our services to meet their needs.

In 2017, you were a finalist in the 'American Crew All Star Challenge.' How was that experience?

It was a very positive experience, and getting to know other professionals who were also finalists, along with the healthy competition, was undoubtedly a great asset to my professional growth. It led to other invitations to work with different brands and projects, such as LVM Barber Supplier.

The key, for me, remains communication. It's the most important factor in the relationship between a professional and a client – understanding that each client is unique, has their own identity, and we have to tailor our services to meet their needs.

You were one of the first people to use our platform and have been following our journey from the beginning (thank you for that!). Do you feel that with BUK, you can save valuable time and easily communicate with your clients?

You're welcome, and it was with great anticipation that I saw this project come to life. I contributed to making this platform simple and practical, both for professionals and clients. Without a doubt, BUK has improved our service and allowed us to save time and communicate more effectively with our clients.

What is your daily routine like at work, and how does BUK help you with that routine?

BUK is always present on a regular workday, and it's undoubtedly a tool that allows us to efficiently coordinate our schedules, as we see that our clients increasingly value their time.

What feedback do your clients give about booking appointments online?

The convenience of being able to schedule our services at any time and from anywhere, quickly and easily.

In the context of the pandemic we are living in, do you feel that many things have changed in the management of a barbershop? What precautions exist now that didn't exist before?

Yes, the biggest challenge for us was managing schedules, teams, and coping with constant limitations and changes in operating hours. At Bento Barbearias, we follow all DGS (Directorate-General of Health) recommendations to ensure the safety of our clients and staff. Many of the rules imposed were already part of our daily routine before the pandemic, but undoubtedly, the most significant change was limiting the number of clients simultaneously in our spaces.

Lastly, what expectations do you have regarding the future of modern barbershops and the profession? And what advice would you give to a professional starting their career?

I believe the future will bring many changes to this market and profession, and there needs to be real segmentation to dignify all professionals in this field. As for those who are now taking their first steps, resilience and dedication are essential. It's not an easy profession, and it's up to each individual to value their work.

Thank you.

You can find out more about Bento Barbearias and see how to integrate the BUK appointment scheduling system directly into your website at ☛ bentobarbearias.pt

If you are a professional in the industry and would like to try BUK completely free and with no commitment, simply visit buk.app and sign up for free.

Your BUK link is the link to your Booking Page, and it is through this link that your clients should schedule their next appointments with you.

This link was set when you created your account along with your business name, and it is always present in the main menu of your schedule so you can easily copy and share it with your clients!

If you haven't shared it with anyone yet, you can change it on your Booking Page by clicking on the top right corner, and then click on 'Edit' ✏️

Tip: You don't need to use the full name of your business in your link. If it becomes too long, try using the main name to make it easier to advertise and for your clients to remember it in the future.

Example: Magnetic Hair Salon
Link with the full name: magnetic-hair-salon.buk.app
Suggestion link: magnetic.buk.app

Share your booking link with your clients on your Facebook, Instagram, TikTok, Whatsapp and let the magic happen! 🪄

If you have any doubts or questions, feel free to contact us via email at support@buk.app

Don't have your appointment schedule yet?
Sign up for free at www.buk.app